With creative writing, I have been able to answer my ‘what’. Through Vedica, I’m looking forward to meet my ‘how’. A meeting point between liberal arts, management, thinking for impact and personal growth, Vedica is a platform that will merge my creative understanding with its academic rigour, intellectual stimulation and like-minded bonds, which will in turn, gear me up to face the professional world
Meghana has worked in the advertising world as a copywriter at Redifussion Y&R, Adept Artvertising (now called ‘Foolish’) and J. Walter Thomspon. Creative thinking has always driven her understanding of the world and enabled her to devise various brand campaigns for clients including Nikon, Amway, Snapdeal and India Gate.
Her post-graduation from the Delhi School of Communication enhanced her mass communication skills and fuelled her thesis on ‘Accessing the Subconscious’. She graduated from Andhra Loyola College, and her years there saw her conceptualising and organizing ‘Wipeout – A campaign against gender inequality’.
At Vedica, she wants to learn the art of bringing the otherwise ‘out-of-the-box’ into the mainstream; into heated conversations and everyday decision-making, into her writings. And, perhaps most importantly, into her professional life.